Strategies to Avoid Car Congestion

Strategies to Avoid Car Congestion BUSINESS CASE: AVOIDING CRIPPLING CAR COGESTION 1 Case 2, Business Case: Avoiding a Future of Crippling Car Congestion Page 109 Explain the concept of connected cars. Why does Bill Ford see a need for connected cars? What does Ford mean by â€Å"global gridlock†? Brainstorm a few other ways in which an IT network could help to reduce global gridlock. Do  not limit yourself to current mobile network capabilities. If no action is taken far in advance of the forecasted car congestion, what do you foresee will  happen? What is the â€Å"Connected Cars† concept? According to (Turban, Volonino, Wood, Sipior, 2013) pg 109/1). This connected car concept, are vehicles linked to various mobile networks and or intelligent systems and capable of M2M communication. This concept was outlined by Bill Ford chairman of Ford Motors at the 2012, Mobile World Congress (Turban, Volonino, Wood, Sipior, 2013) pg 109/1). The mobile infrastructure allows for incorporation of technologies, applications, support, security processes, as well as devices for management and distribution of wireless communications. Wi-Fi technology permits devices to connect and share a network or Internet connection without connecting to a commercial network. (Turban, Volonino, Wood, Sipior, 2013) pg 94/3). Theconnected caris a vehicle with internet connectivity which can be linked or connected to its navigation and information systems in addition to its passenger’s personal communication devices such as smartphones, computers, tablet or any other internet connected personal device. Also to include data connectionswithin the vehicle, such as GM’sglobal communication system â€Å"OnStar† (Howard, B. 2013). Permanent connections which allows the vehicle to communicate with your smartphone that would assist you in locating your car. Or the status of a charged battery pack by an app command or text message (Howard, B. 2013). Wide area networks (WANs), WiMAXs, and local area networks (LANs) and wireless wide area networks (WWANs) for mobile computing constitutes the various mobile network infrastructures. LANs and WiMAX are the components of the wireless infrastructures (Turban, Volonino, Wood, Sipior, 2013) pg 94/4). So simply speaking a connected car can be any vehicle that has Mobile to Mobile connectivity, internet access or connected to a remote location that offers a service for the vehicle or its occupants over Wi-Fi connectivity is a connected car. Bill Ford see’s the need for connected cars because he see the vehicles in the world climbing at an ever-accelerating rate, and this massive surplus of vehicles can be averted with vehicles that are capable of communicating to each other as well as the communication system or infrastructure. Bill Ford Jr., of Ford Motor Company, â€Å"cautioned of the danger of amplified automobile possession and no conforming increase in automotive connectivity†. Partnerships will be needed to be established between automotive as well as telecommunications industries and the need will be greater than ever as we prepare for and manage the future (Barry, K. 2012). Within impending days, linked vehicles would communicate with one another through centralized traffic-observation platforms which would communicate notices about congestion, construction and accidents to in-car monitoring systems. Ford said vehicles should be seen â€Å"as pieces of a much bigger, richer network.† Precisely, cars of the future could rely on 802.11p WLAN, a network infrastructure reserved for vehicle 2 vehicle network infrastructures. Connected automobiles can interconnect with one another as well as command and traffic control stations. These stations could warn could about traffic jams, construction and accidents by relying data to in-car navigation systems (Barry, K. 2012). â€Å"Mobile data traffic is expected to increase 18-fold in size and speed through 2016, according to Cisco Visual Networking Index (VN1) Mobile Data Traffic Forecast, 2011-2016†, according to (Turban, Volonino, Wood, Sipior, 2013). Ford’s vision of â€Å"global gridlock† can be explained as follows: â€Å"a never-ending traffic jam that wastes time, energy and resources which also impedes the movement of commerce and healthcare,† Ford said that, â€Å"Sixty percent of the world’s population will live in urban areas by 2030, and there will be 2 billion automobiles on the highways. This progression is anticipated to come in China, the world’s largest automotive market† (Barry, K. 2012). The National Highway Traffic Safety Administration pronounces,† connecting our cars could address as many as 4.3 million crashes, or about 80 percent of accidents that don’t involve intoxicated drivers. Sixty percent of the world’s population will live in urban areas by 2030, and there will be as many as 2billioncars on the road.† (Barry, K. 2012). How can future gridlock be reduce or controlled? , well here’s an example of future concepts of reducing global gridlock. Evacuated Tube Transport Technology Envision traveling from Manhattan to Beijing in one-hundred twenty minutes, that’s only 2 hours. A pair of pioneering minds have confidence in reducing travel time significantly, using high-speed capsules racing through tubes – considerably like driving through a drive through bank. Colorado inventor, Daryl Oster references this idea the â€Å"Evacuated Tube Transport Technology†, â€Å"it can propel a person or object 400 miles from Los Angeles to San Francisco in 30 minutes. This technology would necessitate a system for transporting a capsule through a vacuum tube with the air sucked out as if being in outer space, eradicating friction† (Petersen, B. 2013). Supercavitation -The occurrence identified as supercavitation is most familiar within the military realm. Cavitation an air or gas pocket developing around an object in motion underwater can be beneficial as this air or gas pockets fall away from a vehicle. The drag or resistance on a ship or underwater vehicle becomes greatly reduced. A defense tech company, â€Å"Juliet Marine Systems† developed a supercavitating watercraft called theâ€Å"Ghost marine platform†incorporating stealthiness and attack helicopter technologies for tracking airborne and subsurface objects. Gliding efficiently through the water still ends up being like moving through the air. (Danigelis, A. 2013). My Thoughts on Future Transportation I would consider using manual powered equipment as a means of travel providing exclusive attention would be given to this device. Such as bicycle that was designed for a comfortable long distance ride with exclusive roadways designed just for my device. How about a multiple person hover craft, where three or four person would mount a disc like object that hover only a few feet above ground. With the occupants securely strapped in and again allowed to operate exclusively within an air-space just for this mode of travel. What if no action is taken far in advance of the forecasted car congestion, what do you foresee will happen? I as well agree with Bill Ford, I see massive gridlock along with major congestion throughout the United States as well abroad. A never-ending traffic jam that wastes time, energy and resources and even compromises the flow of commerce and healthcare. Traffic on Interstates and Express routes will come to a mere crawl, vehicles will exhaust there fuel supply while stuck in traffic road blocks. Causalities will increase as a results of medical transportation and supply vehicles caught up in gridlock as well, making it nearly impossible for medical supplies or patients transport to reach there intended destinations. Food supply vehicles will have there cargo spoiled as a results of being caught up in traffic gridlock. I also envision a special highway express being created just for medical, food, fuel and any lifesaving product or supply. I also see this special highway being patrol by law enforcement and violators being severely punishment for traveling these special routes or interfering with the traffic on them. Unless the growing number of vehicles are not seriously addressed, to include major funding, rigorous IT research and advancements commuting and traffic as we know it will be a process of the past. References: Barry, K. (2012). Ford: Connected Cars Can Save Us From Gridlock.Ford: Connected Cars Can Save Us From Gridlock. Retrieved from http://www.wired.com/2012/02/ bill-ford-says-connected-cars-can-save-us-from-gridlock/ Danigelis, A. (2013). 10 Wild Ways To Travel In The Future.FUTURE OF TRANSPORTATION. Retrieved from http://news.discovery.com/autos/ future-of-transportation/10-wild-ways-travel-future-130812.htm Howard, B. (2013). Connected cars: When is the breakthrough coming?Extreme Tech. Retrieved from http://www.extremetech.com/extreme/ 147568-connected-cars-when-is-the-breakthrough-coming Petersen, B. (2013). Hyperloop, Vacuum Tubes Shaping Up As Travel of The Future? CBS New York. Retrieved from http://newyork.cbslocal.com/2013/08/12/ hyperloop-vacuum-tubes-travel-of-the-future/ Turban, E., Volonino, L., Wood, G. R., Sipior, J. C. (2013).Information technology for management: Advancing sustainable, profitable business growth, 9th edition(9th Ed.). Hoboken, N.J.: Wiley.

Strategies Formulation

STRATEGIES FORMULATION Business Strategies As there are rapid growth credit card business Hong Kong, Hang Seng Bank need to put more effort to increase their credit card customer base. They should put more resources in developing credit card products and improve services. Functional Strategies Product Strategies The Boston Consulting Groups(BCG) Growth-share matrix is applied to assess the sizes and positioning of the Credit Card. Hang Seng Bank Credit Card business is positioned as ? Star? as it has covered high relative market share in fast growth credit card business.The Bank? s credit card business is lucrative and will become the Bank? s further cash cow. The bank has to spend substantial fund to keep up with high market growth rate and fight off its competitor? s attacks. Product Development In order to serve in such a competitive environment. Hang Seng? s target is to provide premium credit card products supported by premium customer Services. Apart from strengthening its exis ting business, the bank also made progress in diversifying its credit card business and expanding its customer base. MarketingTo improve the credit card business in the industry, the bank has adopted a new marketing strategy. Traditionally the bank relied solely on the ? word-of-mouth? approach to promote the services. Such strategy was most successful in the old days but would need to be supplemented in today? s world of communications. More marketing promotions have thus been organized to increase customers? awareness about the credit card offered by the Bank. Series of innovative and aggressive marketing campaign have been carried out to reposition Hang Seng Retail Banking such as ?The Best Goes On Showcase? which promoted the credit card business. Human Resources Excellent products without premium services would only lead to product failures. Hence the Bank has invested a lot of resources on staff training and development. To tie in with the changing environment, the Bank? s tra ining focus on the service culture will now be changed to a sales and services culture. The bank should reinforce staff training especially the product knowledge and the selling skill which is very important in promoting the increasing number of new products and services in the near future.On the other hand, the development of staff is very important as well since a well trained and highly motivated staff with an all-round personality would definitely bring about improved productivity. Recommendation The credit card business is one of the fast growing financial services industry. Hang Seng Bank credit card has positioned at No. 3 with sixty hundred thousand cardholders and the 2nd Merchant Sales Volume bank in Hong Kong. It have potential for the bank to increase their market share in the business.The following recommendation will improve their performance in the business. 1. Enhancing operational efficiency Simplify credit card application form and shorten the time to issue a credi t card to customer, say within 2 weeks time. The improvement can provide customer a convenience way to get a credit card 2. Airline mileage program Most of the credit card issue bank have already launched the airline mileage program in their credit card services like Hong Kong Bank and Standard Chartered Bank. The feedback are welcome to cardholders.In face of the keen competition, Hang Seng bank credit card should add this kind of program to the credit card service. 3. Target new market segments Differentiated marketing strategy should be continually adopted. Consider the lifestyle, income and benefit segmentation. The people in this segment are high potential group. 4. Promotion Strategy Hang Seng Bank credit card should put more resources in promotion which can increase their company images. Using gimmick souvenir and pre-approved to attract customer application intention. 5. Merchant Sales Increase merchant sales will also increase the bank revenue.Since every transaction in a c redit card, the issue bank will grain 1% of the purchase and merchant sales bank will grain 1% as well. Align with other big and famous department store, supermarket and restaurant to introduce ? Co-brand Card?. The will increase the credit purchase rate. More important it will also carry up the merchant sales. 6. Card Referral Program The Card Referral Program is one of the way to increase the credit card customer base. The program show that the bank just give out a small amount of money and get a large return of cardholder.

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Visual Merchandising in Line with Apparel, Book and Shoe...

Index Preface Acknowledgements Index Visual merchandising: Overview Indian Scenario Current scenario/Components Lifestyle Store Crossword Store ShoeMart Store Visual Merchandising: Observation Study Recommendation Visual Merchandising: Overview Visual Merchandising (VM) is the art of presentation, which puts the merchandise in focus and in perspective too. It educates the customers, creates desire and finally augments the selling process. This is a nascent stage for the Indian retail industry; therefore a professional program on Visual Merchandising will go a long way in†¦show more content†¦In a world where we can find identical merchandise in more than one store, layout and presentation become key differentiating factors. Create Your Store for Your Target Customer You can have the most unique, creative and different store on the planet, but if doesn t conform to what your customers want and expect, then it is of no value. Retail has always been, and will always be, about the consumer. Your entire store concept must be built around your target customer. Succeed at satisfying this shopper and you win the game. Build and design a store that looks beautiful but doesn t fit the marketplace and the only people who will be happy are the architect and contractors. Take a Strategic Approach Unfortunately, the days of running a traditional Ma and Pa operation, lacking any real business sophistication, are long gone. A haphazard approach to store layout generates less than desired results. You must squeeze every ounce of potential out of your store to make it a winner. How you present your store is a very strategic part of your business. In order to position every item in its proper location, you must have a far more detailed plan than the usual It was the only place left available, so that s where it ended up! Give your best-selling merchandise the most favourable display areas in your store. There s no point in making the job of selling products any moreShow MoreRelatedA Project on Store Operation of Big Bazaar3320 Words   |  14 Pages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..20 Executive Summary Retailing is emerging as a sunrise industry in India and is presently the largest employer after agriculture. In the year 2004, the size of Indian organized retail industry was Rs 28,000 Crores, which was only 3% of the total retailing market. Retailing in its present form started in the latter half of 20th Century in USA and Europe and today constitutes 20% of US GDP. It is the 3rd largest employer segment in USA. Organized retailing in India is projected to grow atRead MoreEssay about Gap: Case Study7663 Words   |  31 Pagesclothing company with only two stores (About Gap, Inc., 2007). 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A) exclusive distribution B) exclusive dealing C) always illegal D) a tying agreement E) disintermediation Answer: D Diff: 2 Page Ref: 356 AACSB: Ethical Reasoning Skill: Concept Objective: 12-4 58) MarketingRead MoreMarketing Management130471 Words   |  522 PagesTitle Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public relations Understanding individual consumer behaviour Understanding industrial consumer behaviour Customer satisfaction Customer relationshipRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 PagesA) strategy B) product C) brand D) value E) people Answer: B Page Ref: 27 Objective: 5 Difficulty: Easy 78) ________ activities include those the company undertakes to make the product accessible and available to target customers. 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